Virtual Venue

Virtual Venue has revolutionised the way sports clubs sell tickets. Fans can now see in real-time on mobile and desktop where they can buy their seats with a 3D, 360-degree and sight-lines, life-like views from their chosen seats. This technology is a fully integrated purchase experience which can be done on any device with real-time availability of tickets and the chance to compare which sections they prefer to be in before deciding on the seats they want to purchase. 

“Every fan is different, and so is their definition of the ‘best seat in the house’ – so, why not give them the technology to view, compare and select themselves? Our team is constantly working to elevate the fan experience and Virtual Venue transform show fans buy a ticket, while enhancing conversion and setting a new gold standard for clubs and venues across the industry.”

Chris Gratton, Managing Director, Ticketmaster Sport UK

With the use of advanced 3D modeling and virtual reality technology, the platform offers a comprehensive view of the stadium, including seating arrangements and sightlines from various sections.  Fans can now preview the stadium before buying tickets, enabling them to make informed decisions on the best seats for their viewing pleasure. The platform’s immersive design makes it easier for fans to navigate the stadium and find their preferred seats, resulting in a seamless and hassle-free ticket buying experience.

“Virtual Venue was designed to allow fans to ‘try before you buy’. The 3D views from every seat enable the ticket buyer to make a more informed purchase decision as they’ve had a chance to experience the seat views.” 

Steve Korian, EVP, Ticketmaster