Ticketmaster Sport is delighted to announce that it has been appointed the Club’s new ticketing partner, delivering sports ticketing technology solutions and a range of complementary services including marketing support as part of Premiership Rugby’s league-wide deal with the industry leading company.
Saracens seasonal members will be the first to experience a transformed ticketing website for the 2022/23 Season membership renewal process and all supporters will enjoy a frictionless digital ticket buying process, ensuring the best experience possible pre, during and post event from the beginning of the 2022 Gallagher Premiership season when fixtures are announced in July.
Saracens will also utilise Ticketmaster’s 3D Virtual Venue, recently launched in conjunction with Tottenham Hotspur to elevate the fan journey and give fans a view of StoneX Stadium like never before.
In addition, Saracens will take advantage of Ticketmaster’s significant reach and marketing support, to boost audience awareness, engage with new supporters and support the wider goals of the Saracens business.
As part of the deal, all Saracens teams, including Mavericks netball and Saracens Women’s rugby, will take advantage of the Ticketmaster Sport platform as the partnership helps to fuel the growth of women’s sport at the club.
Ticketmaster will also provide the ticketing platform for Saracens wider group of events-based businesses including The Global Group | UK Investor Show and MBN Events Premium Sporting lunches and dinners.
Alex Gummer , Marketing Director at Saracens comments, “We are hugely excited to be working with Ticketmaster to improve all aspects of the ticket buying process for our members, supporters and event attendees. The new ticket website is one of the first major improvements fans will enjoy as part of an ongoing drive to enhance all aspects of the StoneX Stadium matchday experience.”
Chris Gratton, Chief Operating Officer at Ticketmaster Sport, added: “We’re delighted to welcome Saracens to Ticketmaster Sport. Ticketmaster has elevated the fan experience for sports fans with a modern, frictionless ticketing site and, with the introduction of Ticketmaster’s 3D Virtual Venue technology, will Improve the way fans discover and access tickets. Saracens Rugby will see numerous benefits from being part of the Premiership Rugby league wide deal, and the wider business will also receive the same technology and resource from the team to help support their individual goals. We look forward to working with the team to deliver for all parts.”
