Ticketmaster Sport has been appointed as the official ticketing service provider for the Men’s Rugby World Cup 2027 and the Women’s Rugby World Cup 2029, both of which will be hosted in Australia.
Building on the successful partnership for the Women’s Rugby World Cup England 2025, which has already achieved record ticket sales, Ticketmaster Sport will bring its world-class digital ticketing technology to ensure a seamless experience for rugby fans.
Leveraging top-tech tools like SafeTix and Smart Queue, along with tournament-specific innovations, Ticketmaster Sport will make it easier than ever for supporters to secure tickets and access venues, all backed by its dedicated team in Australia.
From purchase to stadium entry, Ticketmaster Sport will uphold the highest standards, enhancing fan experiences while driving growth in data management, dynamic pricing, and ticket distribution. In partnership with World Rugby, it will deliver an innovative and accessible ticketing system that reflects the prestige of the Rugby World Cups 2027 and 2029.
A New Era of Rugby
“Ticketmaster is playing a key role in supporting our mission to grow the global game by making the sport more accessible and more relevant to a wider and global audience. The collaboration has proven to be particularly successful in making Women’s Rugby World Cup England 2025 the most sought-after women’s sporting ticket of the year, and the biggest women’s rugby event ever,” said World Rugby CEO Alan Gilpin, speaking at Ticketmaster Sport’s Legends in Sport conference in London.
“With men’s and women’s Rugby World Cups at the centrepiece of a golden decade of rugby in Australia and a gateway to a new era of rugby, the extension of our collaboration with Ticketmaster is a natural progression and reflects our ambition to break records in Australia.”
Gavin Taylor, Managing Director of Ticketmaster Australia, said: “We are proud to be partnering with World Rugby to deliver one of the biggest sports tournaments in the world. As a leader in ticketing world-class sporting events, the teams at Ticketmaster look forward to delivering a seamless experience for Rugby fans across the globe who will make their way to Australia for Men’s and Women’s World Cup events.”
Men’s Rugby World Cup Australia 2027 is set to take place across seven host cities between October 1 and November 13, 2027. Sydney will host the semi-finals and prestigious Rugby World Cup final that will see new champions crowned. Fans are encouraged to register their interest to be the first to know about ticket availability and updates for Men’s Rugby World Cup Australia 2027 at rugbyworldcup.com/2027.
For more information on how Ticketmaster can help you with your ticketing, get in touch here.
