THE CAMPAIGN
This year Ticketmaster’s Black Friday event ran for a full week from Friday 27 November until Friday 4 December. Set up on a dedicated splash page, the campaign was supported by all Ticketmaster UK channels. Throughout Black Friday week we had almost 40 offers from clients such as British Athletics, Live Nation, Blackpool Opera House, SSE Hydro, Rugby Football League and Phil McIntyre Comedy. Combining offers from Ticketmaster UK, TicketWeb and Ticketmaster Sport.
THE MARKETING
We used our vast number of marketing channels to support the Black Friday campaign and enhance our SEO performance:
- A Ticketmaster Blog post outlining our top 10 Black Friday offers.
- A solus e-shot sent to loyal customers.
- Tweets and Facebook posts throughout the week.
- Social takeovers on Twitter and Facebook.
- Support from our 3500+ affiliates.
- Ad retargeting.
- Advertising banners featured in solus e-shots sent out during Black Friday week.
- Certain clients participating in cross marketing, advertising their events whilst driving traffic to the Black Friday page.
THE RESULTS
- The Black Friday Splash page had 30,782 views overall. With 12.5k people visiting the splash page on Black Friday itself.
- The campaign overall sold over 8.5k tickets across all genres.
- Sport was one of the best performing genres.
- Offers where we worked together cross marketing with clients had the furthest reach and performed the best.
‘It was a pleasure to deal with the Ticketmaster team. From initial brainstorming to delivering the campaign they were fast, efficient and reliable. They really assisted us in boosting our Black Friday promotional offers to secure some good sales’ – Anna Darcy – Marketing Manager at The Rugby Football League (RFL)
To find out more about how we can help sell more tickets through our offers channel please contact Jodie Wilkinson –[email protected]
