How does Ticketmaster Sport support Premiership Rugby to help drive ticket sales across the league?
As leaders in their field, the cutting-edge ticketing technology provides clubs with unrivalled options to facilitate bespoke requests around accessibility, hospitality and corporate requirements.
How did Ticketmaster Sport’s marketing support help in promoting the Premiership Final which sold out in record time?
With unprecedented demand to the 2023/24 Gallagher Premiership Final, Ticketmaster handled the fastest sell-out ever for the event seamlessly, with informed and attentive customer service reassuring supporters in securing tickets to the 82,000-capacity event. The user experience for Premiership Rugby customers is incredibly good, with stadium seating maps clearly displaying the different ticket options available, which is a huge plus when buying tickets to major events.
How did the success of the sold-out final position Premiership Rugby for future growth?
It gives us access to capture the data we need to speak directly to fans we know enjoy attending Premiership Rugby events. We can then tailor special offers and incentives to reward them to other big events that we know they would love to be at – such as the first of our Derby Weekends in Round 4 – or Festive Fixtures or the Play-Offs at the end of The Run-In. It also helps with digital ticketing, with Ticketmaster speaking to the Premiership Rugby app seamlessly, so that supporters can have easy access to tickets on their smartphone.
Looking ahead to Derby Weekend in Round 4 – how are Ticketmaster Sport promoting fans to attend the big rivalries?
Our flagship rounds, like Derby Weekend, are a huge part of the shape of our season. Last year, we saw a huge spike in attendances off the back of our first ever Derby Weekend and we need to know that the fan experience is as good as possible from start to finish. With the help of Ticketmaster our clubs can sell hospitality and corporate tickets as well as general admission seats for these focus rounds when we know that demand is extremely high. And for us, it’s fantastic to have ticketing experts with the knowledge and experience of how to fill marquee venues and it’s central to marketing efforts to receive their daily data-driven advice around pricing/categories. In many ways, Ticketmaster are an extension of our team and that of our clubs’ – with an unparalleled expertise in the ticketing space.
What impact will it have across Premiership Rugby with two Derby Weekends for the first time ever?
Sell-outs are expected – with last season’s Derby Weekend clearly showing a ticketing spike with the historic rivalries and passionate home and away support driving sales. The Ticketmaster marketing channels are a valuable piece of the jigsaw too, with increased support during key rounds of the season such as Derby Weekend. Our new shape of the season, which is now starting to gear-up towards Festive Fixtures then into the Run-In off the back of the Six Nations, helps us drive the narrative and bring fans into the stadium. Having the core, central ticketing destination for Premiership Rugby enables customer data to be held and harnessed in marketing efforts for Derby Weekend and beyond. This gives fans clear map to find the tickets they need to enjoy an incredible day of sporting entertainment at a Premiership Rugby fixture.
