The 2024 US Open saw digital tickets and advanced security features like SafeTix™ take centre court by providing a seamless and secure experience. This demonstrated how digital ticketing is not only improving entry efficiency but also transforming how fans interact with live events, offering greater convenience, security, and a more personalised event experience.
Digital Tickets – Game. Set. Match.
Over the course of the 2024 US Open, an impressive 754,834 tickets were scanned at the gates with 99.8% of those being SafeTix™ digital tickets, showing that fans are continuing to embrace modern technology to access events quickly and securely, while increasing ticket security and providing seamless entry at the gate. Diving deeper into the digital data saw that 61.2% of all tickets were scanned directly from fans’ mobile wallets, further proving that mobile technology is becoming the preferred ticketing method for fans. This frictionless process allowed attendees to get through the gates faster, spending less time waiting in line and more time enjoying the match.
99.8% of tickets scanned were SafeTix™
Increasing Fan Reach Off the Court
The 2024 US Open saw an impressive addition of new fans to its marketing database, with 18% of scanned tickets linked to individuals who were new to their marketing system. While these fans may not have been attending the event for the first time, their first-time inclusion in the database highlights the growing reach of the marketing strategy behind the US Open. Many of these fans purchased their tickets through secure channels including the US Open’s online marketplace, verified Resale, or received their tickets via transfers from other fans within the Ticketmaster app, further expanding the event’s fan engagement.
18% of tickets scanned were new additions to the marketing database
The Future of Fan Experience
Events like the US Open show that embracing digital innovations is essential to enhancing the fan experience. Solutions like SafeTix™ improve both security and convenience, providing fans with a seamless, easy-to-access, and secure mobile ticketing experience.
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